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Textured haircare brand is sold at retailers such as Walmart and Target.
April 13, 2026
By: Melissa Meisel
VMG Partners has invested in textured haircare brand The Doux. Financial terms were undisclosed.Founded in 2017 by entrepreneur Maya Smith, the brand is sold at retailers such as Walmart and Target. It has a following on social media. Most recently, the firm—which is an acronym for Velocity Made Good— closed a minority investment in Vacation Inc., as reported in Happi. Check out The Doux’s recent YouTube video here:...
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